DSIGN142-23B (HAM)

Beyond the Basics of Design

15 Points

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The University of Waikato
Academic Divisions
Division of Health Engineering Computing & Science
School of Computing and Mathematical Sciences Office
Department of Computer Science

Staff

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Convenor(s)

Carolina Short

Carolina Short
9467
G.G.11
See Moodle
carolina.short@waikato.ac.nz

Lecturer(s)

Administrator(s)

: maria.admiraal@waikato.ac.nz

Placement/WIL Coordinator(s)

Tutor(s)

Student Representative(s)

Lab Technician(s)

Librarian(s)

: anne.ferrier-watson@waikato.ac.nz

You can contact staff by:

  • Calling +64 7 838 4466 select option 1, then enter the extension.
  • Extensions starting with 4, 5, 9 or 3 can also be direct dialled:
    • For extensions starting with 4: dial +64 7 838 extension.
    • For extensions starting with 5: dial +64 7 858 extension.
    • For extensions starting with 9: dial +64 7 837 extension.
    • For extensions starting with 3: dial +64 7 2620 + the last 3 digits of the extension e.g. 3123 = +64 7 262 0123.
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What this paper is about

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This paper follows closely from DSIGN141 by allowing students to apply their learning in set projects and assignments. The emphasis is on process, creativity and developing confidence and personal expression. The paper also provides an introduction to typography.
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How this paper will be taught

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Overview

Beyond the Basics of Design is structured as two parts: studios dedicated to Design projects and studios dedicated to introducing Typography. It is delivered through a mix of lectures/workshops combination, lab activities, and critique sessions.

Design studios. This portion of the paper is about applying the skills and knowledge learned in DSIGN141, Elements and Principles of Design, to real-life design projects. The aim is to allow you to demonstrate your ability to analyse the brief, research and investigate the topic, and try a variety of initial concepts before making an informed selection from which to develop an appropriately creative solution to the highest possible professional standard. You need to document the complete design process.

Typography studios. This course portion is based on an introduction to typography and its composition within a given frame. Students work on several exercises applying typography to different scenarios.

Design & Typography studios are 3-hour studios each week, plus a 2-hour lecture/workshop once a week. This equates to 6/8 hours per week of contact time. A 15pt paper should be considered 150 hours of work across the 12-week semester. Given this calculation, you should consider the need to do approximately 12.5 hours of work each week for DSIGN142. Therefore, you are expected to complete approximately 6/8 hours of self-directed study each week outside of studios.

Attendance is compulsory, and regularly scheduled assessments will be conducted during studio sessions & lectures.

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Required Readings

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Detailed readings for the different assessments will be provided through the Reading Lists.
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Learning Outcomes

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Students who successfully complete the course should be able to:

  • Demonstrate an appropriate level of professional practice.
    Linked to the following assessments:
  • Demonstrate competence in presenting for assessment experimental design solutions which exhibit knowledge and control of scale, proportion, stability, dynamics, tone, pattern and texture.
    Linked to the following assessments:
  • Recall typographic terminology and apply knowledge of basic typographic principles in the composition of typography and Identify examples and characteristics of the major typographic classifications
    Linked to the following assessments:
  • Use a design process in the search of options for solving visual problems.
    Linked to the following assessments:
  • Research and analyse existing and historical designs.
    Linked to the following assessments:
  • Develop concepts and articulate and exchange these ideas with class members.
    Linked to the following assessments:
  • Make informed decisions about critiques and suggestions.
    Linked to the following assessments:
  • Use design elements and principles to communicate ideas in a creative manner.
    Linked to the following assessments:
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Assessments

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How you will be assessed

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The assessment for this paper is based on completing the assignments (both in-class activities and physical submission of work) and on your professional conduct throughout the course. Hand-in of assignments will be in person according to the instructions provided in each specific case. These requirements will also be posted on the Moodle page. Assessment criteria will be supplied via Moodle for each of the assessment items.

All work must include research and process, along with appropriate references and visual aids, such as sketches, previous versions of work, and sources of inspiration, to demonstrate the originality of your work. Process work is considered an important part of any design project and should be available for review for any work that is submitted. You are not allowed to use work created by others without proper acknowledgement or to use AI-assisted tools without citing the sources and obtaining permission from your lecturer. Failure to comply with these guidelines may result in academic penalties or charges of plagiarism.


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The internal assessment/exam ratio (as stated in the University Calendar) is 100:0. There is no final exam. The final exam makes up 0% of the overall mark.

The internal assessment/exam ratio (as stated in the University Calendar) is 100:0 or 0:0, whichever is more favourable for the student. The final exam makes up either 0% or 0% of the overall mark.

Component DescriptionDue Date TimePercentage of overall markSubmission MethodCompulsory
1. Design Assignment 01
30
2. Typography Assignments
30
3. Design Assignment 02
25
✔
4. Professional practice
15
Assessment Total:     100    
Failing to complete a compulsory assessment component of a paper will result in an IC grade
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